About Our Same Day Color Proofs

We don’t like color surprises, especially not on press. It’s a quality we inherited from DMG, our parent company, and a quality most of our customers have in common. So who is DMG Atlanta and ExpressProof?

For decades, Atlanta-based DMG has been helping publishers take the guess work out of color with prepress, premedia and press side services. Publishers frequently request SWOP proofs not just for their printers, but also for their advertisers as a final quality check. In 2007, DMG launched ExpressProof as a quick, simple, affordable way for you to receive same day SWOP proofs used by dozens of publishers and printing facilities across the U.S.

Who Orders Our SWOP Proofs

We produce thousands of same day certified SWOP and GRACol proofs certified color each year for publishers, creative agencies, photographers and printers across the country. Our SWOP and GRACoL proofs are typically ordered by professionals and businesses involved in high-quality printing and publishing. These include graphic designers, print production managers, advertising agencies, marketing departments, and brand managers who need to ensure accurate color reproduction before final printing.

Publishing companies, particularly those producing magazines, catalogs, and large-scale advertisements, frequently use our same day SWOP proofs to confirm that their print materials will appear correctly on web offset presses. Since web offset printing involves high-speed production on lightweight coated paper, color accuracy and consistency are critical to maintaining brand integrity across multiple copies. Advertisers also rely on our SWOP proofs to ensure their printed ads appear as intended in various publications.

Our GRACoL certified proofs are commonly used by commercial printers, packaging companies, and designers working on premium print materials such as brochures, direct mail, and packaging. These proofs are particularly valuable for high-end brands and companies that demand precise color matching across different substrates and printing processes. GRACoL standards provide a wider color gamut and greater flexibility, making them essential for industries where vibrant and detailed color reproduction is a priority.

Both of our SWOP and GRACoL proofs are requested by businesses that require press-accurate color validation before committing to large print runs. By using these proofs, clients can make necessary adjustments before final production, avoiding costly mistakes and ensuring that the printed results match their expectations.

What Are Our Certified Color Proofing Solutions

ExpressProof can deliver proofing services specific to your printing needs. Simply upload your images, and enjoy the industry's fastest same-day processing time. Our clients achieve reliable and top-notch print results, guaranteeing uniformity and precision for all printing requirements.

Digital Proofing 

Digital proofs are generated using high-resolution digital printers that replicate the final print appearance. These proofs facilitate the assessment of layout, color accuracy, and overall design aesthetics. Digital proofing is both affordable and fast, making it suitable for preliminary evaluations.

Hard Copy Proofing 

Hard copy proofs, or physical proofs, consist of printed samples that closely resemble the final product's specifications. They offer a real-world preview, including details like paper choice, ink quality, and finishing techniques.

Soft Proofing 

Soft proofing entails reviewing the proof on a calibrated monitor. This digital method provides rapid feedback and allows for adjustments without needing physical prints. It's cost-efficient and eco-friendly, although it depends significantly on precise monitor calibration.

Color Proofing 

Color proofing involves image management and photo editing services to ensure the colors in the final print align with the desired design. This process can utilize both digital and hard copy proofs, emphasizing color accuracy and uniformity. Techniques such as color calibration and profiling help achieve exact color matching.

Content Proofing 

Content proofing emphasizes verifying the accuracy of text and images. This process includes checking for spelling mistakes, image resolution, and proper positioning. It guarantees that all content is correct and well-aligned before the final printing.

Imposition Proofing 

Imposition proofing verifies the layout and pagination of the print job. This step is essential for multi-page documents, ensuring that pages are in the correct sequence and orientation during printing and binding.

Contract Proofing 

Contract proofs are high-quality versions that act as the final approval before the print run of magazines or catalogs. They serve as a reference point for both the client and the printer, confirming mutual agreement on the final output. Contract proofs are typically signed as a formal endorsement of print quality.

Order Your Certified Proof Today!

Typically, all orders received on weekdays, Monday through Friday, by 1:00 pm EST usually ship that day. Orders received after 1:00 pm Eastern, and marked “Rush”, are moved to the front of the queue and should still ship that day.