If you’ve been asked to provide a SWOP proof to a publisher, ad agency, or designer, you may not know where to begin. Primarily, you’ll need to provide us with a PDF X:1a file created from your design program (InDesign, Quark, Photohop, etc.). Here’s
ExpressProof has a new website (www.expressproof.com)! It’s been many months in the making and amidst our rapid growth, we’ve finally updated, improved and web 2.0-ified our site. We owe most of our thanks to www.sprocketcreative.com who did a tremendous job at keeping up with our needs and managing the site launch. And along with our new site, we’ve added more content, more information, a blog, SWOP color bars and most importantly — we added a Verified Proof option along with a new roster of profile options.
We’ve added a new Verify Proof option to the menu. With this option, proofs will be measured with a densitometer and will be accompanied with a...
Have you ever looked at advertising specifications and seen “Accompanied with a SWOP Certified Proof” as a requirement and wonder who actually uses them and why? You might be surprised how important they are to the industry and to you.
Since the late 1970s, SWOP has become a common term in the graphic design and publication printing industries. Color and proofing workflows that revolve around SWOP Specifications ensure that art departments and graphic designers are working on and proofing color that web offset printers can run to with confidence.
An ideal color workflow doesn’t simply end with SWOP — it begins with it. Graphic designers who work in a SWOP environment calibrate their monitors to match SWOP...
Color selection is an essential part of every designer’s world. Color doesn’t just provide aesthetic completion but can invoke emotions and responses in a person. Whether you design ad campaigns, packaging, logos, websites or simply love great color combinations, these palette-centric, color-loving sites will help you choose the ideal color palette for your projects.
COLOURlovers is the ultimate color resource. Their social network based system offers palette creation tools, blogs, ratings,...
SWOP is an acronym for Specifications for Web Offset Publications and since the late 1970s, SWOP has become an invaluable resource to the publication printing industry. By creating a system of color specifications that can be used by everyone involved in publication production, web offset printers are able to ensure color fidelity on press. Without SWOP Specifications, publication printers would not be able to match the scores of proofs coming from different sources and equipment.
In the late 1960s and early 1970s, it became clear that web-offset printing would become the new printing standard for the publication printing industry. At the time, pressmen faced severe difficulties matching supplied proofs and film on press, making it...
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